Dodgy Damo writes (12.03):

I do remember seeing a news article about British muslims choosing virgin
cola over pepsi and coca-cola. The reason surrounded the fact that they are
american colas(anti-arab sentiment), one is owned by a 'Jewish' co. This
article then went on to mention how a 'muslim' cola is being produced that
can futher enhance their choice. In essence they were choosing virgin cola
of their own free will.

The first answer I had (though it may prove definitive) was:

.. the only person currently upright who would actually buy Virgin cola of their own free will, (albeit with someone else's money - probably), is of course, Richard Branson himself.